April 11, 2007
The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2007
Avenue A | Razorfish, Critical Mass, Organic, and R/GA Lead The Pack
by Kerry Bodine
with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller
Executive Summary (This is a document excerpt)
Forrester evaluated the Web design capabilities of leading interactive marketing agencies across 18 criteria. Our analysis identifies Avenue A | Razorfish, Critical Mass, Organic, and R/GA as Leaders — due in large part to their high scores on Forrester's Web Site Review and Brand Image Review methodologies. New to our rankings this year, Tribal DDB emerged as a Strong Performer, mostly on the merit of its exceptional online branding work. Other Strong Performers included Arc, Digitas, Fry, imc2, Molecular, and WHITTMANHART. IconNicholson, Macquarium, Sapient, and VML rounded out our list of agencies.
Buy Risk-Free
Download and print PDF immediately. Price: US $1999
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
|
|
Forrester conducted Web Site Reviews and Brand Image Reviews of two reference Web sites and evaluated one persona supplied by each agency. We also surveyed the agencies, interviewed their senior leadership, and spoke with two of their reference clients. The agencies included Arc Worldwide, Avenue A | Razorfish, Critical Mass, Digitas, Fry, IconNicholson, imc2, Macquarium, Molecular, Organic, R/GA, Sapient, Tribal DDB, VML, and WHITTMANHART. Related Research Documents
March 30, 2007, Best Practices
December 6, 2006, Trends
October 6, 2005, Tech Choices |
Demand For Web Design Work Continues To Rise
Interactive Marketing Agencies Continue To Change And EvolveFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
View vendor summaries for: Arc Worldwide, Avenue A | Razorfish, Critical Mass, Digitas, Fry, IconNicholson, imc2, Macquarium, Molecular, Organic, R/GA, Sapient, Tribal DDB, VML, and WHITTMANHART
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
