For Business Process & Applications Professionals (Length: 6 pages)

December 22, 2006

Initiate Systems Achieves Leadership In Customer Hubs

The Forrester Wave™ Vendor Summary, Q4 2006

by R "Ray" Wang

with Eric G. Brown, Ian Schuler, Emily Van Metre, Robert Muhlhausen


Executive Summary (This is a document excerpt)

Cross-reference-registry-style Leader Initiate Systems enters the market with Version 7 marking one step closer to a harmonized reference approach. Customers gain the option to federate data, and improved hierarchy management now supports complex B2B requirements. Strong management team and rock-solid execution places Initiate's overall strategy in second among vendors evaluated. Consequently, we rank Initiate as a Leader in the Q4 2006 Forrester Wave evaluation of customer hubs. The solution remains best-suited for enterprises with real-time matching and quick deployment requirements. In addition, Initiate remains well-suited for B2C public sector industries such as healthcare, law enforcement, governmental agencies, and intelligence. Recent high-profile wins in high-tech showcase new hierarchy management features and overall B2B support. Initiate succeeds among established ERP and CRM environments and should be considered in shortlists for most industries.

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Analyst: R "Ray" Wang
Technology: Application Development, Customer Relationship Management, Data Quality, Information & Knowledge Management, Marketing & Advertising, Marketing Automation, Master Data Management, Packaged Applications
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Customer Hubs, Q4 2006


View vendor summaries for other vendors in this Forrester Wave: Dun & Bradstreet, IBM, Initiate Systems, Oracle, Oracle-Siebel, Purisma, SAP, Siperian, and VisionWare



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