Executive Summary (This is a document excerpt)

Oracle's success as a customer hub stems from a strong B2B installed base and tight D&B integration. International support, localization capabilities, hierarchy management, and 30 supported languages appeal to global manufacturers and high-tech companies. However, lack of key B2C features, data cleansing improvements, and support for third-party tools such as matching, cleansing, and hierarchy management prevent CDH from becoming a Leader. Oracle remains a Strong Performer in this year's Forrester Wave evaluation of customer hubs. The product is best-suited to Oracle's E-Business Suite customers with global requirements and serves as a critical steppingstone for PeopleSoft and Retek users on the way to a converged Oracle application architecture.

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