Executive Summary (This is a document excerpt)

SAP's goal of delivering on an overall MDM strategy is in line with IBM and Oracle, who seek to provide one comprehensive approach. Though SAP was one of the first to coin the notion of master data management, SAP has been late to the game in delivery and is in rapid catch-up mode. Existing "SAP-only" shops appear to be the first wave of customers adopting the solution. Given that senior leadership supports investment in this key area and the SAP customer base is quite vast, Forrester expects SAP to have a competitive solution in one or two more releases. Acquisition of or partnership with key technology vendors in hierarchy management, data cleansing, data stewardship, and industry data models will add long-term credibility and meet more complicated requirements among the SAP base. SAP's overall customer hub architecture on NetWeaver scored among the top three vendors and provides a foundation for future growth and success.

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