(Length: 4 pages)
December 1, 2006
The Three Rules Of Social Computing
Lessons Learned At The 2006 Consumer Marketing Forum EMEA
by Jaap Favier
with Michèle Bouquet
Executive Summary (This is a document excerpt)
During the Consumer Marketing Forum EMEA, three new rules for 21st century marketing emerged: contact is king; the response is the message; and consumers call the shots.
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