For Customer Experience Professionals (Length: 6 pages)

Executive Summary (This is a document excerpt)

Firms large and small look to the Web to help them grow market share outside their home markets. But firms often struggle to manage their global Web presence effectively because of poor communication and redundant processes. Forrester's recommendations will help firms accommodate local user needs; reduce inefficiencies in the localization process; increase collaboration with, and among, local offices; create a globally representative site committees; and measure site effectiveness.