January 8, 2007

Which Consumers Share Medical Information?

Sharing Is Linked To Consumer Attitudes Toward Medical Community And Basic Trust

by Bradford J. Holmes, Julie Snyder

Executive Summary (This is a document excerpt)

The virtue of consumers who share their medical information, through applications like personal health records, is clear. These pioneers ease communications among themselves, payers, and physicians and enable their own path toward better health and wellness. Yet, while some people are ready to share their medical information, others are unsure or say they are downright not interested. To understand why some consumers are willing to share their medical information, and for what benefits, market researchers must take notice of the varying attitudes of those willing and not willing to share their medical information.

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