Executive Summary (This is a document excerpt)

Pivotal provides a midmarket customer relationship management (CRM) solution that offers customers and partners strong tools for customizing and integrating the solution. The vendor's 2002 acquisition of marketing automation specialist MarketFirst gives it some of the strongest marketing automation capabilities of its competitors. Pivotal primarily services the finance and insurance, medical device manufacturing, and real-estate sectors, with specialized versions for these industries. Its product has less appeal in the small-business sector, where firms demand more out-of-the-box functionality and lower-cost, quicker-to-roll-out solutions.

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