Executive Summary (This is a document excerpt)

Microsoft Dynamics CRM has rapidly grown its customer base to more than 7,500 customers since its release in late 2003. The product appeals primarily to SMBs and divisions of large enterprises and is a natural shortlist choice for firms with Microsoft-centric IT strategies. The product provides an intuitive, Outlook-like user interface and strong functionality in most functional areas of customer relationship management (CRM). Additionally, the product leverages Microsoft technologies where appropriate, such as SharePoint for dashboards and SQL Server Reporting Services for enhanced analytics and reporting.

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