Executive Summary (This is a document excerpt)

The Infor CRM Epiphany solution is based primarily on the functionality of Epiphany, although the vendor has other solutions targeted primarily to the manufacturing market. SSA Global acquired Epiphany in August 2005 and was then acquired by Infor Global in mid-2006. Infor CRM Epiphany's primary strengths are its marketing applications, which can be used by nontechnical people who want to launch customized and highly targeted campaigns quickly and easily. Infor CRM Epiphany offers sound capabilities across other functional areas of CRM, including sales, customer service, and analytics, but provides minimal support for partner channel management, eCommerce, and customer data management. Infor CRM Epiphany is best suited for buyers who need strength in marketing campaign management and inbound marketing, including interaction management and analytics.

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