Executive Summary (This is a document excerpt)

Pegasystems' Customer Process Manager (CPM) is viewed by most buyers as a pure-play leader in the human-centric business process management suites (BPMS) market. Its greatest strengths are its comprehensive architecture and business process management (BPM) platform, which orchestrates highly dynamic business procedures. CPM offers solutions for sales and customer service, but its packaged CRM functionality is limited. It is best suited for buyers — especially financial services organizations — who want to strengthen their ability to support rules-based customer sales and service processes.

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