For Customer Experience Professionals (Length: 17 pages)July 13, 2007 Building Better Online Brand ExperiencesHow Do The Top 16 UK Brands Perform In Forrester's Web Site Brand Review?by Tim van Tongeren with Jaap Favier, Craig Menzies, Lauriane Camus Executive Summary (This is a document excerpt)Firms spend millions of euros on building their brand through advertising, site design, and online branding. Our heuristic evaluation of 16 large brands in the UK, however, reveals that only one brand creates a consistent experience across different media with a useful and usable Web site. Customer experience professionals must get basic site usability principles right before trying to differentiate through the online experience.
|
Buy Risk Free
Download and print PDF immediately
Price: US $379.00 Our Money-Back Guarantee If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client? Log in to read this document. Archived Teleconference:
Making Online Banking More Useful And Usable
Original air date: Monday, December 17, 2007
|
|||||||||||||||||||
|
| ||||||||||||||||||||