For Customer Experience Professionals (Length: 11 pages)

March 5, 2007

Reviewing Three Mortgage Selection RIAs

Usability Flaws Undermine Rich Interface Benefits

by Tim van Tongeren

with Jaap Favier, Ron Rogowski, Lizet Menke


Executive Summary (This is a document excerpt)

Financial services firms adopt rich Internet applications (RIAs) to enhance the user experience with benefits like streamlined processes, customized content views, and financial modeling. To understand the usability of RIAs in financial services, we evaluated three mortgage RIAs. While none of the three applications passed our usability test, we found both user experience best practices and some well-known usability problems.

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table of Contents

NOTES & RESOURCES

itemFinancial Services Firms Adopt RIAs To Improve The Customer Experience

itemTesting The User Experience Of Financial Services RIAs: Three Mortgage Tools

itemRIAs For Mortgages Compromise The Technology's User Experience Benefits

itemWell-Known Usability Flaws Plague Home Mortgage RIAs

recommendations

itemApply Design Best Practices To Get The Most Out Of RIA Capabilities

itemSupplemental Material

We conducted expert evaluations of three mortgage selection rias to assess their usability. We reviewed these using a slightly modified version of forrester's web site review methodology.

Related Research Documents

item"Beyond Rich Internet 'Applications'"

September 13, 2006, Best Practices

item"Rich Internet Application Usability 101"

June 7, 2006, Best Practices

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Application Development, Architecture & Technology Strategy, Channel Design Strategies, Customer Experience, Design & Usability Processes, Social Computing & Web 2.0, Web Site Design
Industry: Consumer Financial Services, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Credit
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Making Online Banking More Useful And Usable
Original air date: Monday, December 17, 2007
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Ratings and Comments
Rating: 6 out of 10
based on 2 ratings across all roles.
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