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For eBusiness & Channel Strategy Professionals
(Length: 10 pages)
March 19, 2007 (updated April 2, 2007) US Online Banking: Five-Year ForecastNorth American Consumer Technographics®This is the third document in the "North American Online Financial Services Forecasts" series. by Catherine Graeber with Carrie Johnson, Eric M. Dolan, Peter Hult Executive Summary (This is a document excerpt)Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects online banking adoption to grow by 55%, to roughly 72 million households. In 2011, 76% of online households will bank online. The largest adoption growth will come from the Gen Y segment, and in 2011, 85% of Gen Yers will bank online. Buy Risk-FreeDownload and print PDF immediately. Price: US $1749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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