For eBusiness & Channel Strategy Professionals (Length: 10 pages)
This is a Consumer Technographics document

March 19, 2007 (updated April 2, 2007)

US Online Banking: Five-Year Forecast

North American Consumer Technographics®

This is the third document in the "North American Online Financial Services Forecasts" series.

by Catherine Graeber

with Carrie Johnson, Eric M. Dolan, Peter Hult


Executive Summary (This is a document excerpt)

Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects online banking adoption to grow by 55%, to roughly 72 million households. In 2011, 76% of online households will bank online. The largest adoption growth will come from the Gen Y segment, and in 2011, 85% of Gen Yers will bank online.

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TABLE OF CONTENTS

itemThe Number Of Online Bankers Will Grow 55% Over The Next Five Years

itemOnline Banking Adoption: 2001 To 2011

itemGen Yers Will Drive Future Online Banking Growth

itemProfiling Online Bankers And Non-Adopters

itemComparing Online Adoption Rates By Bank

itemSupplemental Material

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Consumer Financial Services, eBusiness/eCommerce Forecasts, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Banking
Special Feature: Forecasts
Geography: North America

Special Features

3 Forecasts

Research on future technology trends or innovation

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