For eBusiness & Channel Strategy Professionals (Length: 10 pages)
March 19, 2007 (updated April 2, 2007)
US Online Banking: Five-Year Forecast
North American Consumer Technographics®
This is the third document in the "North American Online Financial Services Forecasts" series.
by Catherine Graeber
with Carrie Johnson, Eric M. Dolan, Peter Hult
Executive Summary (This is a document excerpt)
Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects online banking adoption to grow by 55%, to roughly 72 million households. In 2011, 76% of online households will bank online. The largest adoption growth will come from the Gen Y segment, and in 2011, 85% of Gen Yers will bank online.
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The Number Of Online Bankers Will Grow 55% Over The Next Five Years
Online Banking Adoption: 2001 To 2011Find Documents In Related Categories |
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