For Consumer Market Research Professionals (Length: 13 pages)February 2, 2007 Hispanics Connect To Mobile DataHispanic Mobile Data Users Are A Small But Attractive GroupExecutive Summary (This is a document excerpt)Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic consumers with money to spend. Hispanics are active mobile data users, outpacing non-Hispanics on every mobile data activity we ask about. And although they slightly lag non-Hispanics in technology adoption and income, Hispanic mobile data users are still an attractive segment. To fine-tune their marketing to this group, carrier and handset technology product marketers and their partners should target based on mobile activity, acculturation, and media consumption. Buy Risk-FreeDownload and print PDF immediately. Price: US $995 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Making The Case For A Spanish-Language Web Site
Original air date: Wednesday, May 23, 2007
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