January 2, 2007

European Retailers Still Need To Offer Multiple Online Payment Methods

by Reineke Reitsma

with Valerie Batut, Benjamin Ensor, Lauriane Camus

Executive Summary (This is a document excerpt)

In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to buy products on the Internet. Strong national preferences remain, making it difficult for European online retailers to offer a single online payment method.

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