For Interactive Marketing Professionals (Length: 13 pages)
This is a Consumer Technographics document

March 27, 2007

Interactive Marketing Channels To Watch In 2007

Marketers Still Aren't Comfortable With Emerging Interactive Channels

by Brian Haven

with Shar VanBoskirk, Julie M. Katz, Sarah Glass

Executive Summary (This is a document excerpt)

Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like blogs, podcasts, RSS, social networks, and online video — are strong up-and-comers. But mobile and game marketing are relatively ignored. Why? Marketers won't adopt until they see proof that emerging channels work. Our advice? Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.

TABLE OF CONTENTS

NOTES & RESOURCES

itemMarketers Stick With What They Know

itemExperimentation Still Makes Marketers Skittish

itemMarketers Want Proof Before Trying New Things

RECOMMENDATIONS

itemAdopt Advanced Targeting, RSS, and Blogs Now

itemSupplemental Material

Forrester conducted an online survey in December 2006 of 170 interactive marketers from our marketing research panel.

Related Research Documents

itemMaking Podcasts Work For Your Brand

January 24, 2007, Best Practices

itemIs The US Ready For Mobile Marketing?

December 27, 2006, Trends

itemInteractive Marketing Channels To Watch In 2006

April 27, 2006, Trends

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Customer Experience, Emerging Marketing Channels, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0
Geography: North America
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Interactive Marketing Channels To Watch In 2007
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