February 6, 2007 (updated February 14, 2007)

Despite Low Uptake, VoIM Matters

VoIM Strengthens Communities And Weakens The Phone-Voice Connection

by Sally M. Cohen, Maribel D. Lopez

with Heidi Lo

Executive Summary (This is a document excerpt)

With US high-speed penetration reaching more than 40% of households and IM adoption surpassing one-third of online households, consumers are getting ready for voice over IM (VoIM). Despite desire for low-cost voice, VoIM isn't visible or compelling enough alone to provide a viable replacement for consumers' landline phones. Instead, consumers will look to VoIM as an additive communications option. Multiservice operators (MSOs) should see VoIM as an application that will drive online community and further alter the way consumers think about voice by embedding it in other devices and services like Xbox and personal media players.

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