For Technology Product Management & Marketing Professionals (Length: 5 pages)

March 30, 2007

Videoconferencing Rises Again

New Business Imperatives And Technology Create Promising Market Opportunities

by Henry Dewing, Claire Schooley

with Ellen Daley, Connie Moore, Heidi Lo


Executive Summary (This is a document excerpt)

Legacy videoconference systems of all types have failed to live up to their promise because of technical complexity and user interface issues. However, an increasingly distributed workplace, growing technical maturity, and real return on investment (ROI) proof cases are coalescing to herald in the next generation of videoconferencing systems, ones that really work and have true business benefits. Users report four scenarios where specific types of videoconferencing are required: PC-based, room-based, auditorium-based, and the cream of the crop — telepresence. Technology marketers helping to sell videoconferencing to firms must optimize their solutions to meet these four needs as well as help firms track impact and conduct effective meetings with guides and playbooks for their systems.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Claire Schooley, Henry Dewing
Technology: Convergence Services, Enterprise Collaboration, Information & Knowledge Management, Telecommunications Services
Geography: Asia Pacific, Europe, North America

Upcoming Teleconference:
corner border corner
Ratings and Comments
Rating: 7 out of 10
based on 2 ratings across all roles.
corner border corner