For Technology Product Management & Marketing Professionals (Length: 5 pages)

Executive Summary (This is a document excerpt)

Legacy videoconference systems of all types have failed to live up to their promise because of technical complexity and user interface issues. However, an increasingly distributed workplace, growing technical maturity, and real return on investment (ROI) proof cases are coalescing to herald in the next generation of videoconferencing systems, ones that really work and have true business benefits. Users report four scenarios where specific types of videoconferencing are required: PC-based, room-based, auditorium-based, and the cream of the crop — telepresence. Technology marketers helping to sell videoconferencing to firms must optimize their solutions to meet these four needs as well as help firms track impact and conduct effective meetings with guides and playbooks for their systems.