For Information & Knowledge Management Professionals (Length: 16 pages)

May 8, 2007

Enterprise RSS Tackles Information Worker Overload

by G. Oliver Young

with Bradford J. Holmes, Erica Driver, Charlene Li, Heidi Lo, April Lawson


Executive Summary (This is a document excerpt)

Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemInformation Overload Saps Productivity And Company Resources

itemInformation Workers Use RSS To Reduce Information Overload

itemUnmanaged RSS Adoption Causes More Headaches Than It Cures

itemEnterprise RSS Delivers Management And Collaboration Benefits

itemEnterprise RSS Serves Information Workers, Managers, And IT Staff

itemPick Your Enterprise RSS Focus: Communication, Aggregation, Or Marketing

itemSome Functional Groups Are More RSS Ready Than Others

recommendations

itemEnterprise RSS Adoption: Start Small And Simple, And Expand From There

itemSupplemental Material

Forrester interviewed 18 vendor and user companies including Advanced Micro Devices, Avenue A | Razorfish, Dykema Gossett, Eastman Kodak, Intel, KnowNow, Michelin, NewsGator, New York Life Insurance, Procter & Gamble, Spencer Stuart, and The Northwestern Mutual Life Insurance Company.

Related Research Documents

itemSocial Computing

February 13, 2006, Forrester Big Idea

itemRSS 101 For Marketers

July 26, 2005, Trends

itemUsing RSS As A Marketing Tool

July 26, 2005, Best Practices

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Customer Experience, Enterprise Collaboration, Information & Knowledge Management, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0
Geography: Asia Pacific, Europe, North America

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