For Consumer Product Strategy Professionals (Length: 9 pages)
This is a Consumer Technographics document

April 19, 2007

Person-To-Person Payment Goes Mobile

But P2P Mobile Payment Is A Technology In Search Of A Market

by Michelle de Lussanet

with Lizet Menke , Benjamin Ensor


Executive Summary (This is a document excerpt)

A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow suit. We are not convinced that there is a large market for these new systems: Currently P2P supports only well-defined, narrow payment scenarios like mobile airtime prepay top-up of another person's prepay account. Instead, P2P payments are likely to become just one feature within broader mobile banking and mobile payment services.

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Analyst: Michelle de Lussanet
Technology: eBusiness/eCommerce, Mobile Services, Telecommunications Services
Industry: Consumer Financial Services, Consumer Portals & Search, Consumer Technology Adoption, Consumer Telecommunications, eBusiness/eCommerce Adoption, eCommerce Platforms & Technologies, Financial Services, Financial Services Marketing, Online Financial Products & Services, Retail Banking, Retail Payments, The Mobile Channel
Geography: Europe

Archived Teleconference:
European Mobile Services Forecast 2008 To 2013
Original air date: Monday, February 25, 2008
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