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For Consumer Product Strategy Professionals
(Length: 9 pages)
April 19, 2007 Person-To-Person Payment Goes MobileBut P2P Mobile Payment Is A Technology In Search Of A Marketwith Lizet Menke , Benjamin Ensor Executive Summary (This is a document excerpt)A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow suit. We are not convinced that there is a large market for these new systems: Currently P2P supports only well-defined, narrow payment scenarios like mobile airtime prepay top-up of another person's prepay account. Instead, P2P payments are likely to become just one feature within broader mobile banking and mobile payment services. Buy Risk-FreeDownload and print PDF immediately. Price: US $1999 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
European Mobile Services Forecast 2008 To 2013
Original air date: Monday, February 25, 2008
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