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Length: 9 pages
For Consumer Product Strategy Professionals
April 19, 2007Person-To-Person Payment Goes Mobile But P2P Mobile Payment Is A Technology In Search Of A Market by Michelle de Lussanet This is a document excerptEXECUTIVE SUMMARY
A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system operators, mobile operators, and banks need not rush to follow suit. We are not convinced that there is a large market for these new systems: Currently P2P supports only well-defined, narrow payment scenarios like mobile airtime prepay top-up of another person's prepay account. Instead, P2P payments are likely to become just one feature within broader mobile banking and mobile payment services.
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Original air date: Monday, February 25, 2008
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