Executive Summary (This is a document excerpt)

Web content management (WCM) initiatives remain complex, expensive, time-consuming projects with high failure rates. Why do enterprises continue to wrestle with these initiatives? Critical issues that surface repeatedly from failed project to failed project include a lack of business ownership, IT-driven — rather than user-driven — design, unnecessarily complex specifications, and poorly designed workflow. Five major mistakes to avoid: 1) complex implementations; 2) AWOL content contributors during the content design phase; 3) lack of system mastery by content contributors and template designers; 4) requirements that are too complex; and 5) an IT organization that is stuck in the middle of the content creation and publishing workflow.

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