|
For Information & Knowledge Management Professionals
(Length: 5 pages)
February 23, 2007 Five Pitfalls To Avoid In Web Content Management ImplementationsOverly Complex, IT-Driven Initiatives Can Lead To Major Headacheswith Connie Moore, Kyle McNabb, Shelby Semmes, Diana Levitt Executive Summary (This is a document excerpt)Web content management (WCM) initiatives remain complex, expensive, time-consuming projects with high failure rates. Why do enterprises continue to wrestle with these initiatives? Critical issues that surface repeatedly from failed project to failed project include a lack of business ownership, IT-driven — rather than user-driven — design, unnecessarily complex specifications, and poorly designed workflow. Five major mistakes to avoid: 1) complex implementations; 2) AWOL content contributors during the content design phase; 3) lack of system mastery by content contributors and template designers; 4) requirements that are too complex; and 5) an IT organization that is stuck in the middle of the content creation and publishing workflow. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
|
Archived Teleconference:
The Forrester Wave™: Web Content Management For External Sites, Q2 2009
Original air date: Monday, June 08, 2009
|
||||||||||||||||||
|
| |||||||||||||||||||