March 2, 2007

Swedish Online Insurance Sales Forecast: 2006 To 2011

This is the seventh document in the "Forecasting European Online Non-Life Insurance" series

by Benjamin Ensor

with Michelle de Lussanet, Ashara Giordanelli

Executive Summary (This is a document excerpt)

Sweden is one of the most wired countries in the world. But Sweden's limited choice of insurance companies means that Swedes don't switch insurance providers that often, and often want human reassurance when they do. Online non-life insurance sales will grow slowly over the next few years to reach 525,000 by 2011, as Sweden's insurance companies use technologies like chat to convert a higher proportion of online insurance researchers into online buyers.

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