Executive Summary (This is a document excerpt)

Microsoft is trying to exploit its desktop applications strength in large enterprises and promote its now-more-robust business applications to this sector. Buyer interest in Microsoft solutions is high in the SMB market and is growing in the enterprise segment. Enterprise buyers will be attracted to Microsoft Dynamics CRM if they have made a commitment to a Microsoft infrastructure in order to lower their TCO in buying and managing business technologies. Buyers also like Microsoft Dynamics CRM usability and its quick time-to-value compared with traditional CRM applications. The product provides basic capabilities in sales, customer service, and field service but is weaker in marketing and customer data management. Partner channel management and eCommerce capabilities are not offered to any appreciable degree, and there are no industry-specific solution sets.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.