Executive Summary (This is a document excerpt)

We recently surveyed 221 marketing technology decision-makers and influencers to discover their priorities and plans for technology adoption in 2007. Respondents resoundingly agree that improving customer experiences is their top technology theme — in particular, improving online experiences. What technologies do marketers plan to adopt to help them fulfill this goal? Technologies that help optimize and refine customer interactions and communications, such as site optimization, contact optimization, and interaction management. Marketing resource management is also getting a lot of attention as marketers seek to improve marketing accountability and process efficiency.

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