For Marketing Leadership Professionals (Length: 7 pages)
June 5, 2007
Eight Marketing Technologies That Enable Customer Centricity
with Cliff Condon, Elana Anderson, Jennifer Joseph
Executive Summary (This is a document excerpt)
Many marketers are abandoning their traditional product focus and trying to adopt a more customer-centric one. But doing so requires the use of numerous technologies that facilitate deep customer understanding and better targeting of offers. To help, Forrester has identified the eight technologies that firms must master in their transition to customer centricity and offers advice on how to get started on the implementation.
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