Executive Summary (This is a document excerpt)

MySpace furniture is our name for a new class of video-laden widgets that consumers can assemble and paste into email and on Web pages, including MySpace.com pages. At the Demo 2007 conference, entrepreneurs releasing products in this category included blinkx, EyeJot, Magnify.net, PANJÉA, SplashCast, VUVOX Network, and Yodio. These join a host of other widgets already out there. Widgets are so easy to use that we expect instances of them to appear all over MySpace pages and similar social networks in the coming months. Marketers should take note: if you create and post your own MySpace furniture widgets on your site and your MySpace pages, your fans can spread them virally on their own pages.

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