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For Consumer Product Strategy Professionals
(Length: 2 pages)
Executive Summary (This is a document excerpt)Apple's Steve Jobs boldly posted an open letter to the music industry calling for the end of digital rights management (DRM), a technology designed to protect online music downloads from being shared illegally. Forrester believes Jobs is serious, and what's more, we agree that the end of music DRM would stimulate competition among those eager to serve consumers, improving the market for competing music sellers, the music labels, and consumers. Only Microsoft would suffer. Buy Risk-FreeDownload and print PDF immediately. Price: US $199 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Building Online Video Experiences That Win
Original air date: Wednesday, August 12, 2009
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