For Consumer Product Strategy Professionals (Length: 2 pages)

February 8, 2007

Steve Jobs Rightly Calls For An End To Music DRM

by James L. McQuivey, Ph.D.

with Josh Bernoff


Executive Summary (This is a document excerpt)

Apple's Steve Jobs boldly posted an open letter to the music industry calling for the end of digital rights management (DRM), a technology designed to protect online music downloads from being shared illegally. Forrester believes Jobs is serious, and what's more, we agree that the end of music DRM would stimulate competition among those eager to serve consumers, improving the market for competing music sellers, the music labels, and consumers. Only Microsoft would suffer.

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Analyst: James L. McQuivey, Ph.D.
Technology: B2B Sales & Marketing, Product & Solutions Strategies
Industry: Consumer Media & Entertainment, Media & Advertising Trust, Media & Entertainment
Geography: Asia Pacific, Europe, North America

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Ratings and Comments
Rating: 6 out of 10
based on 9 ratings across all roles.
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