For eBusiness & Channel Strategy Professionals (Length: 10 pages)
This is a Consumer Technographics document

April 19, 2007

Canadian Online Trading Forecast: 2007 To 2012

This is the fourth document in the "North American Online Financial Services Forecasts" series.

by Bill Doyle, Eric M. Dolan

with Brian Tesch, Carrie Johnson, Charles S. Golvin


Executive Summary (This is a document excerpt)

By 2012, Forrester expects 1.54 million Canadian households to be buying and selling investments online — a 73% increase over today. What will drive adoption? Market performance will have the strongest influence. Other key drivers include rising Internet adoption and better access to online investing.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemMany More Canadian Investors Are Trading Online

itemOur Forecast For Online Trading In Canada Through 2012

itemWhat If The Market Falls Between Now And 2012?

recommendations

itemSustained Growth Presents New Opportunities To Serve Online Investors

itemSupplemental Material

Forrester studied brokerage industry developments and used Consumer Technographics® data to uncover trends in online trading behavior. Using these findings as a foundation, we forecasted Canadian online trading through 2012.

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Analyst: Bill Doyle
Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Consumer Financial Services, Consumer Portals & Search, Consumer Technology, eBusiness/eCommerce Forecasts, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Investments, Online Financial Products & Services
Special Feature: Forecasts
Geography: North America