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For Consumer Product Strategy Professionals
(Length: 15 pages)
October 12, 2007 Defining Mobile Internet DevicesThe Path To The Mobile Internet Is Rocky But Reachableby Paul Jackson with Ted Schadler, Charles S. Golvin, Lizet Menke Executive Summary (This is a document excerpt)The Internet is no longer confined to the office or the home PC — consumers want access to their now-familiar news, communication, and Social Computing resources on-the-go. To date, though, this has either meant lugging a laptop and searching out Wi-Fi hotspots or severely compromising on what you can do by using a phone's Web browser. Forrester believes that a new category — mobile Internet devices (MIDs) — will deliver on the promise of the mobile Internet but as an additional, rather than replacement, device. To succeed, the PC and wireless industries must blend the best of what they have. To the smart players will come billions in new revenues as consumers add a third device to their lives. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Using Social Media For Product Development
Original air date: Wednesday, September 16, 2009
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