For Consumer Product Strategy Professionals (Length: 15 pages)
This is a Consumer Technographics document

October 12, 2007

Defining Mobile Internet Devices

The Path To The Mobile Internet Is Rocky But Reachable

by Paul Jackson

with Ted Schadler, Charles S. Golvin, Lizet Menke


Executive Summary (This is a document excerpt)

The Internet is no longer confined to the office or the home PC — consumers want access to their now-familiar news, communication, and Social Computing resources on-the-go. To date, though, this has either meant lugging a laptop and searching out Wi-Fi hotspots or severely compromising on what you can do by using a phone's Web browser. Forrester believes that a new category — mobile Internet devices (MIDs) — will deliver on the promise of the mobile Internet but as an additional, rather than replacement, device. To succeed, the PC and wireless industries must blend the best of what they have. To the smart players will come billions in new revenues as consumers add a third device to their lives.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemThe Potential Of Internet Access On-The-Go Is Finally Being Unlocked

itemWhat's Needed Is A New Category: Mobile Internet Devices

itemProgress To Date Has Been Rocky

itemExploring MID Form Factors, Business Models, And Success Imperatives

recommendations

itemThe Next Steps On The Path To The Mobile Internet Device

Forrester spoke with 10 vendor companies during the preparation of this report, including: Apple, Dell, HP, Intel, Microsoft, Motorola, Nokia, Pepper Computer, Sony, and Vulcan.

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Analyst: Paul Jackson
Technology: Channel Design Strategies, Customer Experience, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility
Industry: Consumer Portals & Search, eBusiness/eCommerce Adoption, The Mobile Channel
Geography: North America

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Using Social Media For Product Development
Original air date: Wednesday, September 16, 2009
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