Executive Summary (This is a document excerpt)

Salesforce.com is growing quickly by making customer relationship management (CRM) solutions available through the software-as-a-service (SaaS) deployment model. Its partner relationship management (PRM) offering, which debuted in mid-2006, supports all basic functionalities: partner setup and configuration, collateral management, partner management, partner program management, sales management, partner training, and partner analysis. However, the product offers virtually no support for B2B eCommerce requirements, such as eMarketing and quotes and order management. The company's strategy is to fill out its product line using an "ecosystem" of allies that work through its AppExchange to develop solutions on the salesforce.com platform.

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