For Business Process & Applications Professionals (Length: 5 pages)

April 6, 2007 (updated April 13, 2007)

mySAP CRM Is A Leader In The PRM Tools Market

The Forrester Wave™ Vendor Summary, Q2 2007

by William Band

with Sharyn Leaver, Liz Herbert, Ian Schuler, Mary Ann Rogan


Executive Summary (This is a document excerpt)

SAP has steadily built out comprehensive functionality in the mySAP product. Most recently, the company has focused on improving usability and deepening support for strategic business processes as part of the mySAP Business Suite. mySAP CRM offers very strong functionality for traditional partner relationship management (PRM) functionalities, such as partner setup and configuration, collateral management, partner management, partner program management, sales management, partner training, and partner analysis. It also provides sound support for a breadth of B2B eCommerce capabilities. The product can scale to support global deployments and offers many industry-specific process solutions. Cost, complexity, and lengthy implementation schedules remain drawbacks of the on-premise product. mySAP CRM is best suited for global buyers committed to SAP and its enterprise resource planning (ERP) platform that need to support end-to-end industry processes.

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Analyst: William Band
Technology: Application Development, B2B Sales & Marketing, Corporate Strategy, Customer Relationship Management, Packaged Applications, Technology Vendor Alliances & Partnerships
Geography: Asia Pacific, Europe, North America


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