Executive Summary (This is a document excerpt)

BlueRoads is a rapidly growing young company, created in 2001, that offers partner relationship management (PRM) capabilities through the software-as-a-service (SaaS) deployment model. The focus of its solution is driving increased revenues through complex indirect channels. It has strong capabilities in partner registration, lead distribution, lead tracking, deal registration, partner opportunity management, and lead management best practices. It provides only basic capabilities for supporting partner management administration and is lacking in B2B eCommerce functionality. BlueRoads is best suited for buyers that need to strengthen partner opportunity management capabilities that may not be strongly supported by their current PRM platform.

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