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For Customer Experience Professionals
(Length: 13 pages)
March 12, 2007 The Business Case For Rich Internet ApplicationsSimple Models Show The Business Value Of RIAsby Ron Rogowski with Harley Manning, Megan Burns, Jeffrey S. Hammond, Henry H. Harteveldt, Steven Geller Executive Summary (This is a document excerpt)Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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The Customer Experience Review, Q4 2009
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