For Customer Experience Professionals (Length: 13 pages)

March 12, 2007

The Business Case For Rich Internet Applications

Simple Models Show The Business Value Of RIAs

by Ron Rogowski

with Harley Manning, Megan Burns, Jeffrey S. Hammond, Henry H. Harteveldt, Steven Geller


Executive Summary (This is a document excerpt)

Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemRIAs Hold Great Appeal For Site Owners

itemTo Reap The Benefits, Companies Must Overcome Barriers To RIA Adoption

itemModels Surface The Value Of RIAs

itemManufacturers Will Boost Sales And Margins Of Configurable Products

itemHotel Sites Can Expect Increased Conversion Rates And Higher Reservation Values

recommendations

itemCraft An RIA Measurement Strategy

WHAT IT MEANS

itemRIA Adoption Will Accelerate

itemSupplemental Material

Forrester interviewed eight vendors of RIA technology and design: Adobe Systems, Allurent, Critical Mass, effectiveUI, Molecular, Organic, Roundarch, and TravelCLICK. We also spoke with several of their top clients, who agreed to share detailed results produced by their site design projects under the condition of anonymity.

Related Research Documents

itemSmackdown: Rich Internet Applications Versus HTML

December 7, 2006, Best Practices

itemWeb Users Want Rich Internet Applications

September 13, 2006, Trends

itemRich Internet Applications: Why And How

September 1, 2006, Best Practices

Find Documents In Related Categories

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Analyst: Ron Rogowski
Technology: Application Development, Architecture & Technology Strategy, Channel Design Strategies, Customer Experience, Enterprise Architecture, Enterprise Architecture Domains, IT Management, Serving the Business, Social Computing & Web 2.0, Web Site Design
Geography: Asia Pacific, Europe, North America

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Ratings and Comments
Rating: 7 out of 10
based on 6 ratings across all roles.
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