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For Technology Product Management & Marketing Professionals
(Length: 4 pages)
March 20, 2007 Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 AdoptionThis is the first document in the "CIOs And Enterprise Web 2.0" series. by G. Oliver Young with Ellen Daley, Heidi Lo, April Lawson Executive Summary (This is a document excerpt)Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures. For non-adopters, a perceived lack of business value and priority impedes adoption; however, almost all of the CIOs that we surveyed recognized Web 2.0 as more than a passing fad. To capitalize on this burgeoning opportunity within firms, tech marketers will need to work hard to prove business value and should emphasize to prospects how clients are benefiting from Web 2.0 adoption in similar industries. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
The Four Archetypes Of Business Technology Buying
Original air date: Friday, May 08, 2009 Also in this series:
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