Length: 4 pages For Technology Product Management & Marketing Professionals
G. Oliver Young March 20, 2007
Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption
This is the first document in the "CIOs And Enterprise Web 2.0" series.
by G. Oliver Young
with Ellen Daley, Heidi Lo, April Lawson

This is a document excerptEXECUTIVE SUMMARY

Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures. For non-adopters, a perceived lack of business value and priority impedes adoption; however, almost all of the CIOs that we surveyed recognized Web 2.0 as more than a passing fad. To capitalize on this burgeoning opportunity within firms, tech marketers will need to work hard to prove business value and should emphasize to prospects how clients are benefiting from Web 2.0 adoption in similar industries.

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Analyst: G. Oliver Young
Technology: Customer Experience, Enterprise Collaboration, Information & Knowledge Management, Interactive Marketing, IT Management, Marketing & Advertising, Social Computing & Web 2.0
Geography: Asia Pacific, Europe, North America
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