For Vendor Strategy Professionals (Length: 4 pages)

Executive Summary (This is a document excerpt)

The enterprise Web 2.0 market is beginning to consolidate, and the 119 CIOs who Forrester recently surveyed couldn't be happier. They report a strong desire to purchase Web 2.0 technologies — blogs, wikis, podcasts, RSS, social networking, and content tagging — as a suite, as well as an equally strong desire to purchase these technologies from large, incumbent software vendors. Overall, 61% of respondents indicated that they would prefer both a suite solution and a large, incumbent vendor. Furthermore, this desire is only magnified among firms already using these technologies. The deck appears to be stacked against small, pure-play vendors; integration issues, longevity concerns, and the occasional lack of polish send CIOs looking for other options.