Executive Summary (This is a document excerpt)

The primary objectives of a customer event are to generate interest with prospects and existing clients and to drive new business. Events require significant capital and resource investments from the organizer and — to a smaller financial, but no less important, extent — from the attendees. However, the typical event content delivery structure does not achieve the primary objective as well as it could, leaving the investments from the provider and attendees at risk. Structuring and organizing your event from a stakeholder-centric perspective can minimize that risk and improve the overall value of the event experience for both parties.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.