Executive Summary (This is a document excerpt)

Microsoft Dynamics CRM has rapidly grown its base to more than 10,000 customers since its release in late 2003. The product appeals to small and medium-sized businesses (SMBs) and, increasingly, to large enterprises, and is a natural shortlist choice for firms with Microsoft-centric IT strategies. Microsoft Dynamics CRM provides an intuitive, Outlook-like user interface and strong core sales automation functionality. The product makes good use of popular Microsoft technologies like SharePoint for dashboards and portals and SQL Server Reporting Services for enhanced analytics and reporting.

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