April 23, 2007

The Evolution Of The Enterprise Mobility Market

Vendors Will Grow Through Filling Product Gaps And Market Consolidation

This is the first document in the series "How to Sell Enterprise Mobility."

by Maribel D. Lopez

with Eric G. Brown, Robert Muhlhausen, Emily Van Metre

Executive Summary (This is a document excerpt)

North American firms are interested in mobility but face numerous challenges including poor network coverage, immature products, and device management issues. Despite these challenges, mobility presents a rich opportunity for vendors as companies extend mobility to more employees, move line-of-business apps to devices, and connect physical assets back into the network. Over the next 10 years, the mobility market will evolve in three phases: product maturity, product and vendor consolidation, and ubiquitous computing. Vendors that excel in the product and vendor consolidation phase will see the greatest benefits.

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