For Customer Experience Professionals (Length: 16 pages)

April 18, 2007 (updated June 20, 2007)

Best And Worst Of Mobile Phone Out-Of-Box Experience, 2007

This is the third document in the "Best And Worst Of Experience Design, 2007" series.

by Vidya L. Drego

with Bruce D. Temkin, Andrew McInnes


Executive Summary (This is a document excerpt)

We examined the out-of-box experience of the Motorola RAZR V3 across four different US carriers: AT&T, Sprint, T-Mobile, and Verizon Wireless. Our evaluation began at the point where the customer receives the product and continued on to include setup and basic use of the phones. The overall scores for the carriers ranged from poor to mediocre — hindered by a number of problems like Sprint's poor packing slip, Verizon Wireless' confusing documentation set, and confusing user interfaces on the phones. But it wasn't all bad. Some good experience that we found: AT&T's clear documentation, T-Mobile's preconfigured phone, and Sprint's innovative introduction to SMS. Companies wanting to improve their out-of-box experience need to evaluate and design the entire experience from the viewpoint of the target users.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemAssessing The Out-Of-Box Experience For Cell Phones

itemThe Out-Of-Box Experience For Mobile Phones And Service

itemThe Mobile Phone User Interface Hinders Setup

itemSome Best Practices Emerge

recommendations

itemCommunicate Value Throughout The Out-Of-Box Process

Forrester evaluated the out-of-box experience of four US-based cellular carriers — AT&T, Sprint, T-Mobile, and Verizon Wireless.

Related Research Documents

itemThe Out-Of-Box Experience: Digital Cameras

November 22, 2006, Best Practices

itemDo Mobile Phone UIs Affect Subscriptions? No.

September 5, 2006, Trends

itemThe Customer Experience Value Chain

March 15, 2005, Forrester Big Idea

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Vidya L. Drego
Technology: Channel Design Strategies, Customer Experience, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Mobile Services, Telecommunications Services, Telecommunications Services By Region
Industry: Consumer Technology, The Mobile Channel
Geography: North America