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For Customer Experience Professionals
(Length: 16 pages)
April 18, 2007 (updated June 20, 2007) Best And Worst Of Mobile Phone Out-Of-Box Experience, 2007This is the third document in the "Best And Worst Of Experience Design, 2007" series. with Bruce D. Temkin, Andrew McInnes Executive Summary (This is a document excerpt)We examined the out-of-box experience of the Motorola RAZR V3 across four different US carriers: AT&T, Sprint, T-Mobile, and Verizon Wireless. Our evaluation began at the point where the customer receives the product and continued on to include setup and basic use of the phones. The overall scores for the carriers ranged from poor to mediocre — hindered by a number of problems like Sprint's poor packing slip, Verizon Wireless' confusing documentation set, and confusing user interfaces on the phones. But it wasn't all bad. Some good experience that we found: AT&T's clear documentation, T-Mobile's preconfigured phone, and Sprint's innovative introduction to SMS. Companies wanting to improve their out-of-box experience need to evaluate and design the entire experience from the viewpoint of the target users. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
What Matters Most When Hiring An Interactive Agency For Web Design?
Original air date: Monday, September 21, 2009 Also in this series:
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