May 7, 2007 (updated June 1, 2007)
The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012
by Tamara Mendelsohn
with Carrie Johnson, Brian Tesch
Executive Summary (This is a document excerpt)
The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
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WHAT IT MEANS
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This forecast is based on nontravel business-to-consumer (B2C) sales within the US. Totals are calculated based on a series of inputs: the total US sales volume by category, responses to questions from Forrester's Consumer Technographics® surveys, and publicly available SEC filings of key online retailers. Related Research Documents
December 18, 2006, Trends
October 12, 2006, Data Overview
April 19, 2006, Trends |
The Web Fuels More Than Just Online Sales
Cross-Channel Shoppers Approach The MainstreamFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Monday, June 25, 2007
Special Features
2 Forecasts
Research on future technology trends or innovation
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