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For Interactive Marketing Professionals
(Length: 14 pages)
August 3, 2007 European Online Display Advertising Spend Will Double By 2012The Market Will Build To €5.6 Billion In Five Yearswith Rebecca Jennings, Jaap Favier, Ashara Giordanelli Executive Summary (This is a document excerpt)In 2012, the European market for online display advertising — banners, buttons, and sponsorships — will grow to €5.6 billion, outpacing offline ad growth. Marketers will continue to follow consumers online as the Internet market matures. In five years, long-time Net users will dominate the European online scene. Although growth is a common theme, not all markets will grow in the same way nor for the same reasons. Four different types of markets will emerge in Europe, with different points of maturity and sophistication around online advertising. Buy Risk-FreeDownload and print PDF immediately. Price: US $1749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Social Computing Strategies For Luxury Brands
Original air date: Tuesday, September 15, 2009 Special Features2 Forecasts Research on future technology trends or innovation
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