July 17, 2008
Ubiquitous Marketing
The Art Of Connecting With Consumers Through Emerging Media . . . Everywhere
with Jaap Favier, Alice Bresciani, Lisa Bradner, Shar VanBoskirk, Paul Jackson
Executive Summary (This is a document excerpt)
Like in all good games of cat and mouse, consumers elude advertising while smart media and technology types come up with ever more ways to reach them. New and personal means of communications and marketing follow consumers wherever they go. The power to reach consumers everywhere comes with responsibility: to be meaningful everywhere. Marketers can overcome consumer wariness with Ubiquitous Marketing, which offers a reciprocal, successive, contextual dialogue. Ubiquitous Marketing is the next frontier in integrated campaigns and customer relationship management, and its early adopters will develop a lasting advantage in their markets.
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WHAT IT MEANS
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Forrester interviewed 12 vendor companies, including Brand In Hand, CBS Mobile, CBS Outernet, Counts Media, Hypertag, Loopt, Microsoft, NBC Everywhere, NeuStar Reactrix, Scanbuy, and Xtract. Related Research DocumentsJune 10, 2008 April 22, 2008
July 13, 2006 |
Media Fragmentation Is Worse Than Ever
More Advertising? Consumers Already Have More Than EnoughFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Tuesday, September 15, 2009
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Ratings and Comments
Rating:
  out of 10based on 2 ratings across all roles. |
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