May 22, 2007

Travel eBusiness Execs: Focus On Mobile Data Now

Mobile Data Creates A New Way To Distribute Travel And Engage Travelers

by Henry H. Harteveldt

with Carrie Johnson, Charles S. Golvin, Niek van Veen, Brian Tesch

Executive Summary (This is a document excerpt)

The mobile channel presents a viable channel that travel companies can use to better engage and sell to North American travelers. Thirty-seven percent of North American leisure travelers who own a mobile phone and 45% of business travelers use mobile data services such as text messaging and the mobile Internet. As a result, mobile data services form the foundation for the sixth generation of travel distribution — think of it as Travel 6.0. Forward-looking travel companies will use Travel 6.0 to improve the way they engage with travelers. How? By taking advantage of mobile's immediacy to deliver additional pertinent information, allow travelers to modify or cancel bookings, and generate revenue from focused cross-sell offers.

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