Length: 13 pages
For Interactive Marketing Professionals
June 11, 2007Europeans Have Adopted Social Computing Differently
Start Here To Align Your Social Media Activities With Your Markets
by Mary Beth Kemp
This is a document excerptEXECUTIVE SUMMARY
European consumers haven't adopted Social Computing equally. Different stages of Internet adoption, varying access speeds, and cultural differences help create a unique profile for each nation. Interactive marketers devising European Social Computing strategies need to address these differences by concentrating specific Social Computing activities in those countries where consumers practice them the most.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
|
recommendations
|
We drew data from Forrester's Consumer Technographics surveys. Related Research DocumentsApril 19, 2007 February 13, 2006 |
Not All Europeans Have The Same Social Skills
More Than Half Of European Online Consumers "Do" Social ComputingFind Documents In Related Categories |
||||||||
|
This document falls under the following categories. Click on a link below to find similar documents.
|
||||||||
Buy Risk Free
Download and print PDF immediately
Price: US $279.00
Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Price: US $279.00
Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Upcoming Teleconference:
Ubiquitous Marketing
June 19, 2008
June 19, 2008
 |
 |
 |
Ratings and Comments
Rating:
  out of 10based on 4 ratings across all roles. |
||
 |
 |
 |
