November 20, 2007
German Online Banking Forecast: 2007 To 2012
This is the second document in the "Forecasting Online Banking" series.
by Tim van Tongeren, Benjamin Ensor
with Michelle de Lussanet, Alexander Hesse, Ashara Giordanelli
Executive Summary (This is a document excerpt)
Online banking has taken off in Germany — 39% of Germans now bank online. We expect online banking to grow by about 4% each year as a result of a gradual increase in Net users' confidence in the channel, banks' robust security measures, and strong competition for retail banking customers. We expect 32 million Germans to bank online by 2012, or 47% of adults. To get current holdouts to start using online banking, banks should keep security as a top priority and give customers clear incentives like reduced fees or better interest rates for banking online.
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Forrester used data from its Consumer Technographics surveys and interviewed several German banks to update its online banking forecast model. Related Research Documents
June 21, 2007
May 12, 2006
September 7, 2005
August 16, 2005
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Original air date: Monday, December 17, 2007
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