For eBusiness & Channel Strategy Professionals (Length: 16 pages)
This is a Consumer Technographics document

February 4, 2008

French Online Banking Forecast: 2008 To 2013

This is the third document in the "Forecasting Online Banking" series.

by Benjamin Ensor

with Michelle de Lussanet, Tim van Tongeren, Lauriane Camus


Executive Summary (This is a document excerpt)

Online banking has grown steadily in France over the past decade, boosted by the growth in Net use overall, and is now used by 31% of adults, or 15 million people. We expect that growth to continue at a similar rate for the next five years because French Net users are becoming increasingly confident with the channel and because banks can still do more to persuade customers to bank online, starting with reducing or eliminating the charges that many still impose on customers who bank online. By 2013, we expect 42% of adults to use online banking, or more than 22 million people.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemNearly One In Three French Adults Banks Online

itemConsumer Demand Has Driven Online Banking

itemFrench Net Users Are Increasingly Confident Online

itemFrench Banks Have Been Ambivalent About The Online Channel

itemOnline Banking Will Continue To Grow Steadily

itemSupplemental Material

Forrester used data from its Consumer Technographics surveys and interviewed several French banks to update its online banking forecast model.

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Analyst: Benjamin Ensor
Technology: Customer Experience, eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting, Web Site Design
Industry: Consumer Financial Services, Consumer Portals & Search, eBusiness/eCommerce Adoption, Financial Services, Financial Services Customer Experience, Online Financial Products & Services, Retail Banking
Special Feature: Forecasts
Geography: Europe

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