Length: 14 pages For eBusiness, Channel & Product Management Professionals
Pete Nuthall March 14, 2008
European Mobile Forecast: 2008 To 2013
by Pete Nuthall
with Michelle de Lussanet, Lauriane Camus

This is a document excerptEXECUTIVE SUMMARY

2007 saw mobile operators upgrading their 3G networks to 3.5G. At the same time, mobile operators started to introduce flat-rate mobile Internet access on a wider scale. To see if consumers will sign up for these services, we updated our Western European mobile user forecast. To do this, we interviewed mobile operators and vendors about the state of the market and analyzed consumer data. 3G will take the lead over GSM-only and GPRS phones in 2010. By the end of 2013, one-quarter of mobile phone users will have 3.5G-capable device. By that time, we expect 38% of mobile subscribers to use mobile Internet services at least once per month.

TABLE OF CONTENTS

NOTES & RESOURCES

itemMobile Data Services Are Seeing A Turnaround

itemMobile Networks Are Ready For Mobile Data Services

item3G-Enabled Phone Penetration And User Interest Are Growing

itemEighty Percent Of Europeans Will Use 3G By The End Of 2013

item3G Phone Adoption Will Accelerate And Become The Dominant Technology In 2010

itemIndividual Countries Will Move At Their Own Pace For 3G Adoption

itemThe Mobile Internet Is Finally Reaching The Tipping Point

itemMobile Internet Usage Will Triple From 2007 To 2013 To 125 Million Users

itemSupplemental Material

We built five-year forecasts for Western European mobile subscriber penetration, the split by technology (GSM, GPRS, and UMTS), and mobile Internet adoption and usage. Inputs to the model included interviews with executives at 16 European mobile operators, Forrester's European Technographics® data, and industry sources.

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itemMobile Internet Pricing Strategies Mature

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Analyst: Pete Nuthall
Technology: Data Services, Enterprise Mobile Devices, Enterprise Mobility, IT Adoption, IT Spending & Budgeting, Mobile Services, Telecommunications Services, Telecommunications Services By Region
Industry: Consumer Technology Adoption, Consumer Telecommunications, eBusiness/eCommerce, The Mobile Channel
Special Feature: Forecasts
Geography: Europe
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Archived Teleconference:
European Mobile Services Forecast 2008 To 2013
Original air date: February 25, 2008

Special Features

2 Forecasts

Research on future technology trends or innovation

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