February 22, 2008

What Consumers Want On Travel Web Sites

This is the third document in the "What Online Consumers Want" series.

by Kerry Bodine

with Bruce D. Temkin, Olga Melnikova, Andrew McInnes

Executive Summary (This is a document excerpt)

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on travel sites. Some of our findings: Special offers and coupons top the list, entertaining games come in last, and Gen X consumers want more than any other generation.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.