June 1, 2007

Buyers Yearn For Enterprise Mobility Leadership

As The Category Crystallizes, Vendors Should Provide Guidance And Clarity

This is the second document in the "How To Sell Enterprise Mobility" series.

by Maribel D. Lopez

with Eric G. Brown, Emily Van Metre

Executive Summary (This is a document excerpt)

Mobility equates to nearly 30% of North American and European enterprise telecom budgets today, with that percentage set to grow. Firms expect to increase spending and extend more line-of-business applications to handhelds. A dark cloud hangs over today's rosy mobility picture, however, as firms struggle to advance mobility solutions in an ill-defined, technically unwieldy market. To push mobility beyond its current state, tech marketers must sell companies a smooth transition to ubiquitous computing. Leading mobility vendors will help firms create a holistic enterprise mobility strategy that integrates wired and wireless networks, bridges voice and data services, and extends beyond basic email access to business process transformation.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.